What is the Internet of Behaviours (IoB) and why Pharma and Health Brands should be paying attention

The Internet of Things (IoT) has been the topic of discussion for many years in the technology and data circles. However, the Internet cannot exist without people and what they do with it. This has led to a line of thinking which marries data and people’s behaviour to arrive at richer and more fruitful experiences for both brands and end-consumers.

On a cold November day in 1989, Tim Berners-Lee achieved the first communication between a HTTP client & server, via the internet. And the World Wide Web was born. The invention of the World Wide Web and web browsers upgraded the internet. Instead of being islands of information, the files or data on the internet became connected and more...

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