HealthTech March 24, 2023
As patients demand more digital-first solutions, chief experience officers must reassess how they deliver and measure the patient experience.
The consumerization of healthcare has been expanding for years, but it was spurred on by the pandemic and patients’ growing comfort levels with digital-first approaches to healthcare. Smartwatches, increasing telehealth options and the pervasiveness of on-demand healthcare services such as direct-to-consumer lab testing are changing the way patients expect to interact with healthcare.
Responding to patients’ changing expectations is one way healthcare organizations manage the patient experience. While focusing on the patient experience isn’t a new concept, the expansion of digital health solutions and services combined with clinical staff shortages and concerns about data privacy have made the landscape more complex.
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