Health Populi April 1, 2025
Jane Sarasohn-Kahn

The health care landscape in 2030 will feature an expanded consumer health industry that will become,

“an established branch of the health ecosystem focused on promoting health, preventing, disease, treating symptoms and extending healthy longevity,”

according to a report published by Deloitte in September 2024, Accelerating the future: The rise of a dynamic consumer health market.

While this report hit the virtual bookshelf about six months ago, I am revisiting it on this first day of the second quarter of 2025 because of its salience in this moment of uncertainties across our professional and personal lives — particularly related to health politics, global economics and trade, and the erosion of trust in institutions.

The report is set in the world...

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