What internet data brokers have on you — and how you can start to get it back

CNBC October 11, 2024
Barbara Booth

Key Points

– The personal data that companies collect from consumers online has become a big business referred to as data brokerage.

– However, most consumers don’t know what personal information about them is being collected, how it is being traded, or how they can protect themselves.

– Online data privacy and security experts say there are several steps people can take to protect sensitive data.

Data brokers have long operated in the shadows of the internet, quietly amassing unprecedented amounts of personal information on billions of people across the globe, but few realize just how deep this data collection really goes.

In an age where every move you make online — every click, every purchase, every “like” — is...

Today's Sponsors

Today's Sponsor