PYMNTS.com August 28, 2024
Amazon’s is planning an artificial intelligence (AI) overhaul for Alexa.
Set to launch in October, the upgrade will reportedly transform the free voice assistant into a paid subscription service, according to the Washington Post, potentially reshaping the eCommerce giant’s customer engagement strategy. This move comes amid increasing regulatory scrutiny and industry-wide debates on AI integration in business.
According to internal documents obtained by The Post, Amazon is preparing to release a significant update to its personal voice assistant, Alexa. This revamp comes as the company faces increasing competition from AI voice assistants developed by rival tech firms. The upgrade will incorporate generative AI (GenAI) technology to enhance Alexa’s capabilities, marking an advancement in the assistant’s functionality.
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