Healthcare IT Today August 23, 2024
The following is a guest article by Shikha Bajaj, VP, Healthcare Transformation & Medtech Lead at Publicis Sapient
For many, finding an in-network doctor or booking an appointment feels like navigating a maze. There’s no clear path to get the information that matters, and numerous roadblocks can get in the way.
Online resources published by health systems and payers are often out of date, and despite advances made during the pandemic to transform the online accessibility of healthcare providers, the process of finding care is often frustrating and unsatisfying.
In fact, according to a survey of more than 7,600 consumers across five countries, just 32% of consumers are satisfied with the digital experiences offered by healthcare organizations. But if so...
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