What happened at Forward Health?

I’ll acknowledge that I’ve been skeptical for some time now of primary care businesses in health care that are cash pay, clinic-based and claim to differentiate themselves through technology.

If primary care is truly concierge, meaning there’s a wealthy patient base in mind, then it’s usually discrete, heavy on services, and not backed by venture capital. Some of the most elite, concierge medical practices I’ve encountered in my career don’t even have a website by design. You have to know the right people to find your way to it – and if you’re lucky enough to be allowed on the waitlist, expect to pay $50,000 a year (or more).

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