HIT Consultant September 6, 2023
Also known as the Kennedy–Kassebaum Act, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) defines and regulates individuals’ medical records and other individually identifiable health information, collectively known as patient healthcare information (PHI). HIPAA aims to protect patient privacy, safeguarding their entire medical history, information about medical services and treatments they may seek, and other related data. HIPAA also limits how this information is used and disclosed without a patient’s authorization.
In the Internet age, HIPAA has taken on a new level of importance, with digital products flooding the consumer healthcare and pharmaceutical industries. For digital marketers in the healthcare space, staying compliant is a constant challenge, requiring them to rigorously inspect all websites and marketing materials to...
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