VentureBeat September 14, 2024
More than 40% of marketing, sales and customer service organizations have adopted generative AI — making it second only to IT and cybersecurity. Of all gen AI technologies, conversational AI will spread rapidly within these sectors, because of its ability to bridge current communication gaps between businesses and customers.
Yet many marketing business leaders I’ve spoken to get stuck at the crossroads of how to begin implementing that technology. They don’t know which of the available large language models (LLMs) to choose, and whether to opt for open source or closed source. They’re worried about spending too much money on a new and uncharted technology.
Companies can certainly buy off-the-shelf conversational AI tools, but if they’re going to be...
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