MedCity News September 5, 2024
Omada Health is a respected health tech company but what do customers see it? A flesh and blood and an AI analysis follows.
Omada Health was one of the early digital health companies to understand the value of clinical validation of health tech — starting with prediabetes. Subsequently, the company has made strides scoring wins like getting full recognition by the CDC and thereby for becoming the largest provider — both in person and virtual — of the agency’s National Diabetes Prevention Program. Along the way, it has also garnered adoption amongst leading health systems, plans, PBMs and employers. Omada Health now has digital health programs in diabetes, heart failure, MSK and Glp-1s.
Success in the b-to-b world, however, does...