Behavioral Health Business May 3, 2024
The Federal Trade Commission’s recent actions against the digital behavioral health providers Cerebral and Monument are an expensive and very public reminder to all behavioral health providers to take caution when using digital tracking and other ad-tech tools.
In April, the FTC released several complaints and orders, including fines and stipulations, to settle allegations about how the companies handled patient data in their online advertising work. However, the most precise lesson learned by the FTC action isn’t so much about how the company’s handling of the data as it is about how the company portrayed its privacy and data sharing practices to customers.
“The FTC isn’t charged with regulating how a behavioral health company or any other business safeguards data...
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