Becker's Healthcare August 30, 2021
Apple is launching new privacy updates for its mail app this fall, which will change advertisers and publishers’ ability to see whether consumers open their emails.
Seven things to know:
1. Apple’s updates, announced in June, will let Apple’s mail app users decide whether they want to enable tracking pixels, the small images that email marketers use to tell if someone opened an email.
2. The update will also include a new feature named “Private Relay,” for subscribers to Apple’s iCloud+ storage service, which would hide IP addresses. The company’s new “Hide My Email” tool will let users share “unique, random” email addresses that can forward to their personal inbox, which they are able to delete to...
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