Forbes April 2, 2025
AI has triggered both enthusiasm and anxiety in product circles. AI promises to transform workflows, slash costs, and create dazzling new experiences — but for product managers, the question isn’t whether AI is powerful. It’s how to manage such a fast-moving technology.
Few companies are grappling with this challenge more publicly than Upwork. As the world’s leading work marketplace, Upwork introduced Uma, its Mindful AI companion to streamline job postings, enhance freelancer proposals, and make the hiring process more efficient. Dave Bottoms, Upwork’s SVP and General Manager of Marketplace, has been helming this effort, carefully navigating the tricky terrain of AI integration.
But the Upwork story is only part of the picture. Sushma Kittali-Weidner, Chief Product Officer at Rheaply —...
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