Becker's Healthcare January 9, 2025
Artificial intelligence and personalizing the patient experience via digital are top of mind for health system marketing chiefs in 2025.
Here are the trends that chief marketing officers say they’ll be paying the closest attention to this year, as told to Becker’s:
Mark Bohen. Chief Marketing and Communications Officer of Mass General Brigham (Somerville, Mass.): The healthcare marketing trend I’ll be paying closest attention to is the transformation from learning about and experimenting with artificial intelligence to it becoming an everyday part of marcom activities. This will drive many changes, including talent acquisition (hiring people with different skill sets), data analytics and predictive capabilities, neuromarketing research, content and search, and media mix optimization.
Enhanced data analytics and predictive capabilities to...
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