Second Opinion September 4, 2024
Build for the needs of a community, not a single condition
Digital health since its founding has been far too focused on conditions.
Most of the first cohort of companies that sprouted up did one of two things. They built a “one-size-fits-all” platforms for delivering care online, or they picked a condition with a large enough total addressable market (TAM) to impress investors, like diabetes or heart disease, and built solutions for that.
The end result? Years of so-called “point solutions” with extremely low levels utilization amongst the target population. For a while that didn’t really matter all that much to the bottom line, because buyers (namely self-insured employers and other payers) adopted these solutions...
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