McKinsey April 8, 2021
Four McKinsey leaders discuss highlights from our recent global survey on consumers’ behaviors and attitudes toward wellness.
When it comes to health and wellness, many consumers now value personalization more than they did just a few years ago. The demand for natural and “clean” products is steadily growing. Digital and social channels are becoming more influential. And consumers are increasingly looking for wellness-related services, not just products.
These are some of the trends revealed in our latest research on consumer attitudes toward health and wellness. Listen as McKinsey’s Shaun Callaghan, Eric He, Sara Hudson, and Stefan Rickert share highlights from the research. An edited transcript follows.
Privacy versus personalization
Shaun Callaghan (United States): For many years,...