CB Insights August 26, 2019
From sustainable beauty products to mood boosters for drivers, we look at how corporate wellness initiatives in the US are transforming the consumer experience.
Wellness is a broad — and somewhat fuzzy — category that’s increasingly drawing the attention of large US corporations across a wide range of industries.
While many people might primarily associate wellness with juice cleanses or meditation retreats, it can encompass everything from beauty & personal care, to food & beverage, to financial wellness, to retail, and beyond.
Many individual corporations are expanding their product lines across multiple...