CB Insights August 26, 2019
Rose de Fremery

From sustainable beauty products to mood boosters for drivers, we look at how corporate wellness initiatives in the US are transforming the consumer experience.

Wellness is a broad — and somewhat fuzzy — category that’s increasingly drawing the attention of large US corporations across a wide range of industries.

While many people might primarily associate wellness with juice cleanses or meditation retreats, it can encompass everything from beauty & personal care, to food & beverage, to financial wellness, to retail, and beyond.

Many individual corporations are expanding their product lines across multiple...

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