HIT Consultant October 24, 2023
What You Should Know:
– Today, WebMD Ignite, a full-service growth partner for organizations across the healthcare industry, announced a strategic partnership with Freshpaint, a healthcare privacy platform that allows healthcare providers to continue doing high-performance marketing while protecting patient privacy.
– The partnership promotes compliance for hospitals, health systems, and health plans through a privacy-first approach to using Google Analytics, Google Ads, Facebook Ads, and other marketing tools that rely on web-tracking technologies.
High-Performance Healthcare Marketing
The collaboration will ensure a seamless integration of high-performance marketing services and technologies while upholding the highest data privacy and security standards. Together, the partnership enables healthcare organizations to take a privacy-first approach to high-performance marketing by:
– Removing non-compliant tracking technologies to...
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