MobiHealth News May 10, 2023
Oura said the deal could provide new opportunities in payments and data security.
Oura, the company behind a health tracking ring wearable, announced Tuesday it had purchased digital identification startup Proxy in an all-equity deal.
Proxy offers digital identity tech that aims to replace keys, cards, badges, apps and passwords. The startup said it had been working to include its offerings on wearable devices as well as phones.
According to reporting by Bloomberg, the deal values Proxy at $165 million. The company’s team, including its founders, will join Oura.
“This deal expands ŌURA’s leadership in health wearables and signals our ambitions to integrate digital identity technology with our existing hardware and software offerings,” Oura CEO Tom Hale said in...
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