Forbes January 15, 2026
Enterprises continue to talk about getting more value from their data, but Salesforce’s recently published State of Data and Analytics Report shows how much work is still ahead. Many business leaders do feel confident about their data, with 63% stating that their company is data-driven; however, the same share of data leaders report struggling to connect data efforts to real business priorities. This is particularly pointed in the case of AI: the research found that 84% of data and analytics leaders believe their organization needs a complete reset of its data strategy for AI to succeed. The gap between being “data-driven” and actually being able to support new technologies is shaping how quickly companies can move forward with AI and...







