AXIOS April 12, 2024
Alex Fitzpatrick

Can “sound therapy” actually help you focus, relax or drift off to sleep? Color me skeptical — until I tried it.

Why it matters: Sound therapy, in which specially designed sounds are used to trigger desired psychological outcomes, is an emerging field with increasingly big bucks behind it, as Axios’ Aaron Weitzman has reported.

How it works: One sound therapy startup, Soaak, has turned its in-person clinical offerings into an app.

  • Soaak’s app offers a range of sound frequencies designed for different goals, like “anti-anxiety,” “focus” and “mood boost.”
  • They’re available in different formats, including “original” (which sound like sci-fi tones), “nature” (more like white noise) and “music” (gentle acoustic guitar, etc.)

By the numbers: A Soaak app...

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