MedCity News March 5, 2021
The pandemic has led pharma marketers to embrace digital marketing communications and the benefits of investing in telehealth platforms to engage physicians are numerous and provide a tremendous opportunity.
The physician marketing sector was driven predominantly by in-person communications, until the Covid-19 pandemic, which spurred a reported 90% of physicians treating patients remotely. This presented a challenge for pharmaceutical marketers to efficiently connect with physicians across telehealth platforms. The shift in marketing dynamics to engage physicians has accelerated the adoption of digital mediums to share messages with physicians. And as healthcare brands continue to advance marketing tactics in the space, these methods can raise physician engagement on telehealth platforms.
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In physician marketing, timing is a...
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