Forbes June 12, 2024
Ab Gaur is the Founder & CEO of Verticurl and also serves as Ogilvy’s Chief Data and Technology Officer.
For most companies, data is both their most valuable resource and abundant asset. It’s also overwhelming in its scope and frequency.
Like a raging river that never runs dry, streams of data inundate companies with incredible knowledge that’s difficult to capture and even more challenging to activate. Like water, these actionable insights slip through their fingers, wasted.
According to one study, 43% of companies “obtain little tangible benefit from their information,” while 23% say they “derive no benefit whatsoever.” One Forrester analysis quantified this loss, finding that “On average, between 60% and 73% of all data within an enterprise goes unused...
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