Managed Care Mag February 13, 2020
Joseph Burns

Urgent care is a booming part of American health care, but the market may be saturated in several places.

Chicago, New York City, Phoenix, and Scottsdale, Ariz., are among the cities where the urgent care market is overbuilt, says Clifford Braff, managing director of the Braff Group, a Chicago brokerage company that represents sellers of urgent care centers and other health care service provider groups.

So now investors who might have eyed urgent care centers in urban centers and metropolitan areas are considering other parts of the country, Braff says. “Today, buyers are looking at rural and tertiary markets because they feel the market for urgent care centers is too competitive now.”

Too much competition can make it difficult...

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