4sight Health September 23, 2024
I have a chip on my shoulder about drug adherence, i.e., people taking their medicine as prescribed.
In a past life, I ghost-wrote stories for a major drug distributor that shall remain nameless. One of the company’s big causes was drug adherence. At first, I thought how altruistic it was for the company to care so much for consumers that it wanted them to fill and take their meds to stay healthy or get well.
Then, after writing story after story after story about drug adherence, I asked myself as a former editor who assigned stories and made news lineups, why is the company publishing basically the same story over and over again? The answer was so obvious I was...
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Topics: Patient / Consumer