Forbes September 12, 2024
Martin Taylor

Martin Taylor is the Cofounder and Deputy CEO of Content Guru.

The honeymoon period for artificial intelligence (AI) is over. Almost two years after OpenAI launched ChatGPT to much fanfare, questions are now being asked about the role of AI, the value it delivers to businesses and which implementations are worth pursuing, especially with regulatory compliance proving more challenging than some had expected.

The hype surrounding AI has, of course, been almost without precedent, with its impact being compared to the creation of the internet, electricity and even fire. Every industry has been considering how AI can be harnessed to improve productivity and profitability, but the conversation has of late shifted to whether AI will meet the lofty ambitions of...

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