May 24, 2024

As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to secure their engagement and loyalty.

Walmart Chief Marketing Officer William White announced Wednesday (May 22) in a LinkedIn Post the launch of Walmart Realm, a gamified marketplace of more immersive virtual shops created in partnership with influencers, targeted at social media trends.

“ pushes boundaries as a first-of-its-kind digital shopping experience with influencer-led virtual shops in immersive worlds,” White wrote in his post. “It’s fantastical, it’s inspirational and simply put: it’s a lot of fun. At Walmart, we’re embracing innovation with e-commerce experiences designed with the virtual world at the heart.”

The three shops currently...

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