VentureBeat July 1, 2024
Walmart showed off its use of augmented reality and artificial intelligence in its retail operations. It turns out that AR is leading to better digital sales and cool new applications that haven’t been done before.
The techniques include virtual try-on of outfits, virtual showroom experiences and digital twins, said Desirée Gosby, vice president of emerging technology at Walmart Global Tech, in an interview with VentureBeat.
She emphasized the importance of AR and related technologies for enhancing customer experiences and improve productivity.
Gosby, who has been at Walmart for 3.5 years, said that to make real progress, the industry needs standardized formats to support industry-wide efforts in creating digital twins and reconfiguring stores for different product mixes.
“Walmart has been thinking...
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