PYMNTS.com March 12, 2024
Walmart recently introduced artificial intelligence (AI) features into its app, making it easier to plan events and showing how the company is stepping up its game in AI technology.
The retail giant is among many companies turning to AI to enhance search. Online sellers are using AI to better understand customers’ wants by analyzing vast quantities of data and using the information to offer better search results.
“For example, AI algorithms can analyze engagement rates, trends, and hashtag performance, enabling retailers to optimize their posts for better visibility and engagement,” Damian Rollison, director of market insights at the online marketing platform SOCi, told PYMNTS in an interview. “Additionally, some are leveraging AI to create personalized shopping experiences directly...
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