PYMNTS.com March 12, 2024

Walmart recently introduced artificial intelligence (AI) features into its app, making it easier to plan events and showing how the company is stepping up its game in AI technology.

The retail giant is among many companies turning to AI to enhance search. Online sellers are using AI to better understand customers’ wants by analyzing vast quantities of data and using the information to offer better search results.

“For example, AI algorithms can analyze engagement rates, trends, and hashtag performance, enabling retailers to optimize their posts for better visibility and engagement,” Damian Rollison, director of market insights at the online marketing platform SOCi, told PYMNTS in an interview. “Additionally, some are leveraging AI to create personalized shopping experiences directly...

Today's Sponsors

LEK
ZeOmega

Today's Sponsor

LEK

Continue Reading

 
Topics: AI (Artificial Intelligence), Provider, Retailer, Technology
Related Articles:
How AI Is Quietly Transforming E-Commerce Search And Discovery
Walmart's '24 healthcare exit: 10 notes
What big retailers did in healthcare in 2024
How Trauma-Informed Design Principles Can Be Health-Ful for All of Us – Learning from IKEA
Walmart health and wellness leader to exit role

Share This Article