PYMNTS.com March 23, 2025
Walmart is reportedly expanding metaverse efforts by teaming with virtual gaming world Minecraft.
The retail giant is now running a limited-time interactive gaming experience dubbed “Skyward” on a Minecraft Java server, Chain Store Age reported Friday (March 21).
According to the report, Skyward lets players 13 and older explore different planets while searching for a “Golden Child.” Aside from the gaming experience, Walmart is also offering Minecraft-themed merchandise on a dedicated page on the Walmart eCommerce site and the company’s Skyward Discord server.
As Chain Store Age noted, Walmart has for the last few years been steadily increasing its presence in the metaverse. For example, the company recently launched “Walmart Unlimited,” another in-game commerce experience, in collaboration with 3D...
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