PYMNTS.com January 26, 2024

Is this year gearing up for another round of slashing costs and seizing revenue opportunities? Signs from retail giants Amazon and Walmart point in that direction. But the burning question is: How will these moves hit consumers?

According to a recent PYMNTS report, consumers expect a reduction in the inflation rate in the upcoming months and years. Nevertheless, they are adjusting their spending plans, suggesting a potential inclination to rebuild their savings. This presents a combination of signals for merchants, and they will need to adopt innovative and personalized approaches to persuade consumers to spend.

The choice to reduce spending is evident in the results of PYMNTS Intelligence from the previous year highlighting the impact of inflation on...

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