PYMNTS.com October 11, 2024
As Walmart and Amazon compete to provide the best online shopping experiences, both are increasing their use of generative AI (GenAI) to improve search offerings.
The former announced Wednesday (Oct. 9) that it is using new AI and augmented reality, among other digital technologies, to offer more immersive and personalized retail journeys.
“A standard search bar is no longer the fastest path to purchase — rather, we must use technology to adapt to customers’ individual preferences and needs,” Walmart’s global chief technology officer and chief development officer Suresh Kumar said in a statement.
The company shared that it has developed large language models tailored to retail use cases as well as a more individualized update to its AI-powered customer support...
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