PYMNTS.com March 8, 2024

As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion.

Walmart shared via emailed announcement Wednesday (March 6) that it is expanding its existing Beauty Virtual Try-On capabilities through its app to include hair color options. The capability spans close to 500 products in the category so far. The retailer’s other virtual try-on categories include cosmetics and apparel. In late January, the chain launched an augmented reality try-on for eyewear.

Amazon, for its part, touted its virtual try-on capabilities in a Tuesday (March 5) blog post, noting that the option is available for products from popular brands including Adidas, Ray-Ban, L’Oreal and others.

“Amazon’s Virtual Try-On...

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Topics: Metaverse/VR, Provider, Retailer, Technology
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