Healthcare DIVE January 8, 2024
Patients spend an average 41 minutes in the waiting room and often find the experience stressful, which can impact the patient-provider experience. Retail health clinics might turn on cable TV or provide magazines to pass the time, leading to missed opportunities to engage patients and boost brand loyalty.
In 2022, US Eye started using UPshow CONNECT, a patient engagement platform that leverages ChromeOS, to broadcast sponsored content in the waiting rooms at its 30 locations across the East Coast to grab customer attention, boost engagement and turn screens into revenue-generating tools.
“Each of our brands has their own screen playlist that’s custom to the practice and…we break it down even further and do customized content all the way down to...
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