Visualizing How Big Tech Companies Make Their Billions

Visual Capitalist December 18, 2023
Pallavi Rao

First there was oil, then tobacco, then pharma. The “Big” epithet has always denoted the uniquescale and power of certain industries, and today’s Big Tech companies are the perfect example.

These six tech giants—Alphabet, Amazon, Apple, Microsoft, Meta (formerly Facebook), and Nvidia—are each one of the eight most valuable companies in the world by market capitalization.

Thanks to the ubiquity of their business, they routinely pull in an annual revenue that exceeds many national GDPs. We visualize how and where Big Tech’s revenues came from, per their latest full-year SEC filings.

First we look at Alphabet, Amazon, and Meta, whose financial years ended in December 2022.

Alphabet made slightly...

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