AXIOS October 15, 2024
For years tech companies have been showing off tools that use AI to create short video clips, but now a lot more people are going to get their hands on them.
Why it matters: The ability to turn a photo or a prompt into several seconds of video opens up new creative avenues, while also offering millions an opportunity to create lifelike deepfake videos.
Driving the news: Adobe on Monday released a public beta of its Firefly Video Model, allowing its Creative Cloud subscribers to turn ideas and photos into short video clips.
- Adobe also added a Generative Extend feature to a beta version of Premiere Pro that uses generative AI to lengthen footage that has been captured.
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