Health Payer Intelligence October 25, 2018
New Medicare Advantage plans backed by venture funding are positioning themselves as innovative alternatives to traditional health plans.
Several Medicare Advantage (MA) plans entering the market for the 2019 plan year are backed by millions in venture capital funding and are planning to compete with established payers by promoting new health plan solutions.
The recent uptick in Medicare Advantage competition is not surprising as many payers have experienced billion-dollar profits, high enrollment totals, and health plan expansion opportunities from a booming MA business. Increased participation in the MA market is likely to present competitive challenges between payers vying to attract new health plan enrollees.
Many new MA entrants have received significant funds from private investors and venture capital firms to...
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