Forbes March 24, 2025
In the venture capital world, buzzwords come and go, but every so often, a concept emerges that feels less like hype and more like a seismic shift. Enter “vibe marketing”—a term gaining traction among startup founders, marketers, and investors alike. It’s not just a catchy phrase; it’s a fundamental rethinking of how marketing teams operate, fueled by artificial intelligence (AI), accessible automation tools, and a collapse in custom software costs. If vibe coding once turned eight-week development cycles into two-day sprints, vibe marketing promises a similar 20-fold acceleration for the $250 billion marketing industry – as Greg Isenberg, the former head of product strategy at WeWork, an advisor at TikTok and Reddit noted in his recent Linkedin Post. The question...
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