McKinsey April 16, 2024
Shubham Singhal, Alec McLeod, Naman Bansal

Innovative business models in US healthcare are creating substantial value, but much opportunity remains, even among the fastest-growing organizations.

US healthcare leaders are actively pursuing innovative business models, including both vertical integration and pure-play specialization (Exhibit 1). However, the growth rates of these business models have diverged in the past few years. While no organization focuses on just one of them, business models that emphasize vertical integration have produced the strongest growth in the past few years, our research finds (Exhibit 2).

Much opportunity remains across all types of business models; even among the fastest-growing models, not all organizations are creating value. Leaders who can align their organizations with drivers specific to their business model archetype could position them for...

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