Drug Topics October 27, 2024
A conversation with Erin Rexroth, director of marketing at the National Community Pharmacists Association.
Nearly 300 million people in the United States reported using a social media site in 2023. That number is only expected to grow, with some estimates putting it at 326 million by 2029.1 With so many users spread across various platforms like Facebook, Instagram and TikTok, it represents a prime opportunity for pharmacies to expand their digital footprint, market their services, and grow their patient base.
At the National Community Pharmacists Association (NCPA) 2024 Annual Convention and Expo, held October 26 to 29 in Columbus, Ohio, Drug Topics sat down with Erin Rexroth, director of marketing at NCPA, to discuss what role social media plays in...
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