Health Payer Intelligence May 20, 2024
Health plans need to balance widespread participation and personalization for incentive programs to be successful; technology and meaningful communications are key.
Health plans are on a mission to provide their members with the best services, resulting in more holistic health at an affordable price. Incentive programs and other initiatives help plans achieve these goals by driving positive changes in member behaviors and connecting members to appropriate resources.
Plans and members can significantly benefit from these programs. A new case study shows over $2.6 million in annual savings for a payer after implementing a food-is-medicine program for its Medicaid and Marketplace members. The success of these programs, though, depends on the right balance of robust participation and personalized communications, whether plans...
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