Healthcare IT Today April 10, 2020
Colin Hung

An interview with Dan Ablett, President at Bridgecom

Changing behaviors is hard. Everyone resists change, even when it’s in their best interest to do so. You don’t have to look farther than the difficulty healthcare leaders are having convincing people to stay at home to stop the spread of the COVID-19 virus or persuading patients to adopt healthier lifestyles to prevent the onset of disease complications. The team at Bridgecom applies technology, discipline and an approach that uses well-established marketing techniques to change patient behaviors.

Data, data, data. EHR data. Patient generated data. Pharmacy data. Healthcare has so many systems, all of them collecting data at an exponentially growing rate. It wasn’t that long ago that we were focused just...

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Topics: Big Data, Market Research, Patient / Consumer, Population Health Mgmt, Provider, Technology, Trends
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