Forbes June 18, 2024
Artificial intelligence (AI) has fully entered the public consciousness, dominating headlines and prompting businesses around the world to consider how to best leverage its power.
Of course, the technology’s basic applications have been well-documented. AI is already helping teams quickly create content, generate images, write copy and analyze data.
Business leaders have indicated that this trend looks set to continue. According to Forrester, over 90% of enterprise AI decision-makers have concrete plans to adopt generative AI for both internal and customer-facing use cases.
That’s because nearly half of these leaders believe AI will help their teams get more done—47% say productivity gains are the primary goal of AI adoption. Those anticipated gains are closely followed by greater innovation (44%) and...
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