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Virtua Health is using AI technology to fine-tune its messages to patients, giving them access to the right information at the right time.
KEY TAKEAWAYS
Healthcare organizations and digital health companies are using AI technology to improve customer relationship management processes in marketing and messaging campaigns.
The technology combs through various sources, including the EHR and claims data, to identify care concerns and give patients access to personalized resources.
Virtua Health has been using this strategy to improve care for cardiovascular patients, teens in need of bariatric surgery, and those with an increased risk of breast cancer.
One of the more popular current uses of AI in healthcare is to improve marketing and messaging campaigns....
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