Becker's Healthcare September 27, 2024
Jakob Emerson

The rise of more transparent, “Cost Plus” pharmacy models is stirring debate within the pharmaceutical space as smaller players put pressure on the large PBMs.

In January 2022, entrepreneur Mark Cuban launched online pharmacy Cost Plus Drugs, which priced 100 medications by their manufacturing fee, a 15% markup, and a shipping and handling fee. Now boasting more than 2,500 medications, Mr. Cuban said in August that the company will soon publish all its contracts.

This year, Walgreens’ CEO Tim Wentworth emphasized the urgency of developing new drug pricing models to provide patients with a “Cost Plus” experience, reflecting shifts in the retail pharmacy market. Major players like UnitedHealth, Elevance Health, Express Scripts, and CVS have also introduced new pharmacy services...

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