Forbes November 12, 2024
Steve Flagg

Steve Flagg is the CEO and founder of Supplyframe.

The holiday shopping season is when consumers open their wallets to purchase gifts for friends and families—and sometimes even themselves. Adding to the merriment is the fact that we’ve reached a new normal on healthy indices and buying patterns—particularly in North America, where Adobe predicted shoppers would spend a record $241 billion online this holiday season.

Electronics, apparel, furniture and home goods will account for more than half of that—and consumer electronics and electronics embedded in home appliances, digital services and experiences are increasing their share of consumers’ e-commerce spending.

That’s largely good news, but it makes electronics suppliers more vulnerable to challenges around lead times, inventory and aligning with end-of-year...

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