Forbes June 13, 2023
Glenn Llopis

When talking about the importance of personalization in healthcare, it’s easy to focus on the amazing advances in personalized medicine: using an individual’s own genetics for targeted therapies or even prevention strategies. That’s powerful.

But if that’s the only conversation around personalization in healthcare, it falls short. There are so many ways our healthcare system avoids personalization: we see people in terms of their disease rather than as the individuals they are. We view people as either health expert or not (with a medical degree or not), rather than as a person with experience and insights that might be relevant, whether or not they have a degree.

Whether we’re thinking of the patients being served or those who work in...

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