Fierce Health Technology July 20, 2021
Fitness company Peloton has secured its first relationship with a health plan: UnitedHealthcare.
UnitedHealthcare, the largest insurer in the country, will make Peloton’s fitness classes to nearly 4 million fully insured members at no cost through its app, beginning on Sept. 1, the company announced.
Eligible members will have access to either a 12-month Peloton digital subscription or a four-month waiver for a Peloton All-Access Membership, the insurer said. All-Access members can take fitness classes through connected devices, such as Peloton’s bikes, and track their metrics, in addition to app access.
“Many Americans may be turning to on-demand exercise options to help improve their fitness and bolster their overall well-being, and this first-of-its-kind relationship with Peloton will provide millions of...
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