Home Health Care News March 6, 2024
Andrew Donlan

In 2023, Medicare Advantage (MA) plan members represented more than half of all Medicare beneficiaries for the first time. In 2024, while penetration continues, there are other trends within MA that home-based care providers should be paying attention to.

Seniors have more options than ever when choosing MA plans. But a few of the top companies continue to gain market share.

Specifically, UnitedHealth Group (NYSE: UNH), Humana Inc. (NYSE: HUM) and CVS Health (NYSE: CVS) – through Aetna – continue to outpace competitors.

Last year, UnitedHealthcare owned 29% of the MA market with 8.9 million beneficiaries; Humana owned 18% of the market with 5.5 million beneficiaries; and CVS Health owned

11% of the market with 3.3 million beneficiaries, according to...

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