Lexology October 20, 2023
The use of online tracking technologies such as pixels, software developer kits (SDKs) and cookies to better understand users’ behavior on a business’s websites and mobile applications was intended to be a simple endeavor; however, the recent deluge of class-action lawsuits as well as federal and state privacy enforcement and regulations is certainly complicating many businesses’ efforts to reach their consumers online. In the past six months alone, these settlements have been announced:
- Advocate Aurora for $12.25 million
- GoodRx for $1.5 million
- BetterHelp for $7.8 million
- Premom for $100,000
- Vitagene for $75,000
There also has been continuing litigation throughout the country concerning the use of tracking technologies and potential violations of the Video Privacy Protection Act (VPPA), federal...
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